Midland Insurance
Modernizing a traditional insurance agency with digital innovation to capture new markets and streamline operations.
The Challenge
Midland Insurance, a respected regional insurance agency with 40+ years of experience, was struggling to adapt to the digital age. Their traditional approach was losing ground to online-first competitors and direct-to-consumer insurance platforms.
Complex insurance products were difficult to explain without face-to-face meetings
No online quote system meant losing after-hours and weekend opportunities
Young families and professionals choosing tech-savvy competitors
Agents overwhelmed with routine inquiries instead of focusing on sales
No digital tools to manage policies, claims, or payments online
Missing cross-sell and upsell opportunities due to lack of customer data insights
Our Solution
We created a comprehensive digital ecosystem that transformed Midland Insurance into a modern, efficient, and customer-centric organization while maintaining their personal touch and trusted reputation.
Built an intelligent quote system that guides users through complex insurance options with plain language
Developed a secure client portal giving 24/7 access to policies, claims, documents, and payment management
Created educational content hub explaining coverage options, saving tips, and risk management strategies
Implemented CRM integration with automated follow-ups, renewal reminders, and personalized recommendations
Designed comparison tools allowing customers to see coverage options and savings opportunities side-by-side
Built mobile-responsive design ensuring seamless experience across all devices and platforms
The Process
Our methodical approach ensured a seamless digital transformation while maintaining business continuity and staff buy-in throughout the process.
Discovery & Planning
Analyzed customer journeys, interviewed agents, studied competitors, and mapped optimal user experiences.
UX/UI Design
Created intuitive interfaces simplifying complex insurance products with clear information architecture.
Platform Development
Built secure, scalable platform with quote engine, client portal, and third-party integrations.
Content & SEO
Produced educational content, optimized for search engines, and built trust through valuable resources.
Training & Launch
Trained staff on new systems, conducted soft launch with select clients, then full deployment.
The Results
The digital transformation delivered strong improvements to Midland Insurance's operations, enhancing customer experience while improving operational efficiency across the organization.
Quote Volume
Quote Speed
Customer Retention
Customer Value
Visual Results
Midland Insurance Homepage Design
Clean, trustworthy design that simplifies insurance shopping
Smart Quote System Interface
Intelligent quote system that converts browsers into buyers
Client Portal Dashboard
Comprehensive client portal significantly reducing support call volume
Technology Stack
"BKND revolutionized how we do business. The platform they built not only attracts new customers but actually helps us serve them better. Our agents are more productive, our customers are happier. This investment will pay dividends for years to come."
Ready to Transform Your Business?
Let's create something amazing together. Our team is ready to bring your vision to life with proven strategies that deliver measurable results.