Randy's Sealcoating & Striping
Paving the way to digital success for a family-owned asphalt company through strategic branding and lead generation.
The Challenge
Randy's Sealcoating, a third-generation family business serving commercial and residential clients for over 25 years, was losing market share to newer competitors with stronger online presence. Despite superior craftsmanship and competitive pricing, they struggled to reach new customers beyond referrals.
Outdated branding that didn't reflect the company's professional standards and capabilities
No digital presence while competitors dominated search results and social media
Seasonal business with inconsistent lead flow causing revenue fluctuations
Unable to showcase extensive portfolio of commercial projects and satisfied clients
Manual quote process taking days instead of hours, losing customers to faster competitors
No system to capture and nurture leads during off-season months
Our Solution
We executed a complete digital transformation that established Randy's Sealcoating as the premier choice for commercial asphalt services in their region. Our multi-channel approach focused on building trust, showcasing expertise, and streamlining the customer journey.
Created a bold, professional brand identity that commands attention and builds trust with commercial clients
Developed a high-converting website featuring project galleries, instant quote calculator, and seasonal scheduling
Implemented aggressive local SEO strategy dominating 'asphalt', 'sealcoating', and 'parking lot striping' searches
Launched targeted Google Ads campaigns with seasonal adjustments maximizing ROI during peak months
Built automated email marketing system nurturing leads year-round with maintenance reminders and special offers
Created drone video content showcasing large-scale commercial projects that competitors couldn't match
The Process
Our strategic approach transformed Randy's Sealcoating from a word-of-mouth business to a digital powerhouse in just 16 weeks.
Brand Development
Created new logo, brand guidelines, and visual identity that positions the company as industry leaders.
Website Design & Development
Built conversion-focused website with project galleries, instant quotes, and mobile-first responsive design.
Content Production
Produced drone footage, before/after galleries, and customer testimonial videos showcasing expertise.
SEO & Local Listings
Optimized for 75+ keywords, claimed and enhanced all local business listings, built citation network.
Marketing Automation
Set up CRM, email sequences, quote follow-ups, and seasonal campaign automation.
The Results
The digital transformation delivered measurable improvements, with Randy's Sealcoating establishing a stronger competitive position in their market through enhanced online presence and streamlined operations.
Lead Generation
Project Value
Conversion Rate
Cost Efficiency
Visual Results
Randy's Sealcoating Website Homepage
Bold, professional design that instantly builds trust with commercial clients
Mobile Quote Calculator
Instant quote calculator significantly increased conversions
Project Gallery with Before/After
Interactive before/after gallery showcasing transformation capabilities
Technology Stack
"BKND didn't just build us a website – they transformed our entire business. We went from chasing jobs to turning down work because we're booked solid. They understood our industry and delivered results that exceeded every expectation."
Ready to Transform Your Business?
Let's create something amazing together. Our team is ready to bring your vision to life with proven strategies that deliver measurable results.