The Library NJ
Achieving page 1 rankings and 150% organic traffic growth for a New Jersey cannabis dispensary through strategic local SEO.
The Challenge
The Library NJ, a cannabis dispensary in New Jersey's competitive market, faced the challenge of standing out in a highly regulated industry with strict advertising limitations. Despite offering quality products and excellent customer service, their online visibility was limited, making it difficult for local customers to discover them.
Limited organic search visibility in a saturated local market with 50+ competing dispensaries
Strict advertising restrictions preventing traditional digital marketing approaches
No established local SEO presence for high-intent search terms
Difficulty ranking for competitive keywords like 'dispensary near me' and location-based searches
Missing structured data and local business optimization
Low brand awareness among local cannabis consumers searching online
Our Solution
We implemented a comprehensive local SEO strategy focused on building organic visibility through on-page optimization, local citations, and strategic content creation that complied with industry regulations while maximizing discoverability.
Conducted extensive keyword research identifying 50+ high-intent local search terms
Optimized website structure and on-page SEO for location-based and product-specific queries
Built comprehensive local citation profile across 30+ relevant directories and platforms
Implemented schema markup for LocalBusiness, Product, and FAQ sections
Created SEO-optimized content targeting educational cannabis queries and local searches
Developed strategic internal linking structure to distribute page authority effectively
The Process
Our systematic SEO approach delivered measurable improvements within 90 days, establishing The Library NJ as a visible local authority in the New Jersey cannabis market.
SEO Audit & Research
Performed comprehensive site audit, competitor analysis, and local keyword research to identify optimization opportunities and content gaps.
Technical Optimization
Fixed technical SEO issues, improved site speed, implemented schema markup, and optimized meta tags for target keywords.
Local SEO & Citations
Built local citation profile, optimized Google Business Profile, and established NAP consistency across web properties.
Content Strategy
Created location-based content, educational resources, and product pages optimized for target search queries.
Monitoring & Refinement
Tracked rankings, analyzed user behavior, and continuously refined strategy based on performance data.
The Results
Within 90 days of implementing our local SEO strategy, The Library NJ achieved significant improvements in organic search visibility, establishing strong page 1 presence for key target terms and generating consistent organic traffic from local searches.
Organic Search Traffic
Search Impressions
Average Search Position
Click-Through Rate
Technology Stack
"BKND Development's SEO expertise transformed our online presence. We went from invisible in search results to consistently appearing on page 1 for our target keywords. The increase in organic traffic has directly impacted our business growth."
Ready to Transform Your Business?
Let's create something amazing together. Our team is ready to bring your vision to life with proven strategies that deliver measurable results.