HVAC Marketing That Fills Your Service Calendar
Most HVAC companies rely on word-of-mouth and hope the phone rings. We build digital marketing systems that generate consistent leads year-round -- through peak season, shoulder months, and everything in between.
From local SEO and Google Business Profile optimization to paid ads and content marketing, we handle the digital side so you can focus on running your HVAC business. Developer-built. Data-driven. Designed for HVAC.
Why HVAC Companies Need Digital Marketing
The HVAC industry is fiercely competitive. Homeowners do not flip through phone books anymore -- they grab their phone and search "AC repair near me" or "best HVAC company in [city]." If your company does not show up in those results, your competitors are getting those calls instead.
HVAC searches are some of the highest-intent queries on Google. When someone searches for emergency AC repair in July, they are not browsing -- they are sweating and ready to hire right now. The average cost per click for HVAC keywords exceeds $45, which tells you exactly how valuable these leads are.
The HVAC companies that invest in digital marketing consistently outperform those that rely on referrals alone. SEO builds a sustainable pipeline of leads. Paid ads capture emergency demand. A strong Google Business Profile puts you in the map results. Together, they keep your trucks rolling year-round.
of online experiences start with search
If your HVAC company is not on page one, homeowners are calling your competitors instead of you.
of local searches lead to a visit within 24 hours
HVAC searches have extreme local intent. Homeowners search, call, and book -- often within the same hour.
average HVAC job value for system replacements
A single new system installation can pay for months of marketing. The ROI on HVAC marketing is among the highest in home services.
Our HVAC Marketing Services
Marketing Services Built for HVAC Companies
From ranking on Google to generating reviews, every service is designed around how homeowners search for and choose HVAC companies.
Local SEO for HVAC
Rank for high-intent searches like 'AC repair near me' and 'furnace installation [city]'. We target the keywords homeowners use when they need HVAC service right now.
Google Business Profile
Full GBP optimization with the right HVAC categories, services, photos, and review strategy. Show up in the local 3-pack when homeowners search for HVAC companies.
Content Marketing
Seasonal content, maintenance guides, and service pages that capture homeowners at every stage -- from researching new systems to emergency AC breakdowns at 2am.
Paid Advertising
Google Ads and Local Services Ads targeting emergency and seasonal HVAC searches. We manage bids around peak demand so you capture leads when homeowners are ready to buy.
Review Management
Systematic review generation that builds your reputation and improves local rankings. We help you earn more 5-star reviews and respond professionally to all feedback.
Website Optimization
Fast, mobile-first HVAC websites that convert visitors into calls. Speed optimization, clear CTAs, and service pages structured for both Google and homeowners.
Our Process
How We Market HVAC Companies
A proven five-step process that builds sustainable lead generation for HVAC companies.
HVAC Market Audit
We analyze your current online presence, local competition, keyword opportunities, and where you are losing leads to competitors. You get a clear picture of your HVAC market position.
Keyword Strategy
We identify the highest-value HVAC keywords in your service area -- emergency searches, seasonal terms, and service-specific queries that drive the most valuable jobs.
Technical Foundation
Site speed, mobile optimization, schema markup, and crawlability fixes. We build the technical foundation that most HVAC marketing agencies skip because they cannot code.
Content & Authority
Service pages, location pages, seasonal content, and link building that establishes your HVAC company as the authority in your market. Content that ranks and converts.
Track & Scale
Monthly reporting with lead tracking, keyword rankings, and ROI by channel. We scale what works and adjust strategy based on seasonal demand patterns and results.
Why Choose Us
What Sets Our HVAC Marketing Apart
Most marketing agencies treat HVAC like every other industry. We build strategies around how homeowners actually search for and choose HVAC companies.
We Understand HVAC Seasonality
We build marketing calendars around HVAC demand cycles. AC campaigns ramp before summer, heating before winter, and maintenance content fills the shoulder seasons so you never have dead months.
Developer-First Implementation
We build and implement changes directly -- no waiting on a dev team, no miscommunication. SEO fixes, landing pages, and technical optimizations go live the same day.
AI-Enhanced Analysis
We use AI tools for deeper keyword research, competitive analysis, and content optimization that most HVAC marketing agencies do not have access to. Better data means better results.
Full Transparency
No black box marketing. You see every keyword we target, every change we make, and exactly where every lead comes from. Monthly reports with real numbers, not vanity metrics.
FAQ
HVAC Marketing Questions Answered
Common questions from HVAC company owners about digital marketing, answered honestly.
HVAC marketing typically costs between $1,500 and $5,000 per month depending on your market size, competition level, and service mix. Local SEO for a single-location HVAC company starts around $1,500/month, while comprehensive campaigns including paid ads and content marketing may require $3,000-$5,000/month. We offer flexible month-to-month agreements because our results speak for themselves.
Most HVAC companies see measurable improvements within 3-4 months for SEO and immediate results from paid advertising. Google Business Profile optimizations often show results within 4-6 weeks. The full impact of a comprehensive HVAC marketing strategy typically materializes by 6-8 months, with compounding returns after that.
We build seasonal strategies that ramp up before peak demand periods. AC content and ads intensify in spring before summer hits. Heating campaigns launch in early fall. During shoulder seasons, we focus on maintenance, indoor air quality, and system replacement content to keep leads flowing year-round instead of leaving you with dead months.
Google Maps rankings for HVAC companies depend on three factors: a fully optimized Google Business Profile, consistent citations across online directories, and strong reviews. We handle all three -- optimizing your GBP with the right categories and services, building citations on HVAC-relevant directories, and implementing a review generation strategy that builds social proof.
Reviews are critical for HVAC companies. 93% of homeowners read reviews before hiring a contractor, and Google uses review quantity, quality, and recency as ranking factors for local search. We help you build a systematic review generation process that consistently earns 5-star reviews and respond professionally to all feedback.
HVAC companies should publish service pages for every service they offer, location pages for each service area, seasonal maintenance guides, troubleshooting articles that capture emergency searches, and comparison content like heat pump vs furnace guides. This content captures searchers at every stage from research to emergency calls.
Both, but for different reasons. PPC (Google Ads) delivers immediate leads, especially for emergency searches like AC repair. SEO builds long-term organic visibility that generates free leads once you rank. Most HVAC companies benefit from PPC for immediate ROI while SEO compounds over time. We help you allocate budget between both based on your goals and season.
We track every lead source -- phone calls, form submissions, and chat messages -- back to the specific marketing channel and keyword that generated it. Monthly reports show cost per lead by channel, which keywords drive the most valuable jobs, and your overall return on marketing investment. You always know exactly what your marketing dollars are producing.
Ready to Grow Your HVAC Business?
Stop losing HVAC leads
to your competitors.
Free HVAC marketing audit. We will show you exactly where you are losing leads and how to capture them.