SEO Insights

Search optimization, content marketing, and technical SEO guides. Learn how to dominate local search and drive organic traffic.

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Google's February 2026 Core Update: What Changed and How to Recover

Google's February 2026 Core Update continues the shift toward AI-powered quality evaluation. Sites lost rankings not from penalties, but from being re-ranked. Here is what actually changed and how to recover.

February 4, 202614 min read

February 4, 2026·12 min read

AI Overviews and Zero-Click SEO: Winning When Nobody Clicks

60% of searches now end without a click. AI Overviews have cut organic CTR by 61%. The old traffic-focused SEO playbook is broken. Here is how to win visibility in a zero-click world.

February 4, 2026·11 min read

Core Web Vitals INP Optimization: The Metric Most Sites Are Failing

INP replaced FID as a Core Web Vital in 2024, and most sites are still failing it. Here is how to measure, diagnose, and fix Interaction to Next Paint to meet Google's 200ms threshold.

February 4, 2026·13 min read

E-E-A-T in 2026: The Content Quality Signals That Actually Matter

E-E-A-T is not a ranking factor, but content without visible experience, expertise, and trust signals will not rank. Here is how to demonstrate quality in ways Google's systems can detect.

February 4, 2026·13 min read

Internal Linking Architecture: Building Topical Authority That Ranks

Your internal linking structure is not just navigation—it is how you tell Google what your site is about. Here is how to build a linking architecture that establishes topical authority and concentrates ranking power.

January 28, 2026·9 min read

GEO: The Future of SEO (And Why You Need Both)

AI search is not replacing Google. It is creating a new discovery channel where only 2-7 sources get cited instead of 10 blue links. Here is what Generative Engine Optimization means for your business and why ignoring it costs you customers.

January 26, 2026·14 min read

Local SEO for Contractors: The Complete 2026 Guide

Most contractors are invisible to homeowners searching online. Here's the technical playbook to fix that—from Google Business Profile hacks to schema markup that actually moves rankings.