Data & Analytics
Data You Can Actually Use.
Most analytics setups are broken. Events fire inconsistently, attribution is guesswork, and dashboards show vanity metrics. We build tracking systems that tell you exactly what's working—and what isn't.
What We Do
Analytics that drives decisions
From implementation to insights, we handle every layer of your analytics stack.
GA4 Setup & Migration
Complete Google Analytics 4 implementation with custom events, conversions, and e-commerce tracking configured correctly from day one.
Tracking Implementation
Server-side tagging, cross-domain tracking, and custom event architectures that capture every meaningful user interaction.
Custom Dashboards
Real-time dashboards built in Looker Studio or your preferred platform. See the metrics that matter, updated automatically.
Attribution Modeling
Multi-touch attribution that shows the true customer journey. Know exactly which channels drive conversions.
AI Attribution & Insights
Turn data into action—automatically
While others manually analyze spreadsheets, our AI surfaces insights in seconds. Get the competitive edge of enterprise-level analytics intelligence.
AI-Powered Attribution Modeling
Machine learning algorithms that analyze thousands of touchpoints to accurately credit each channel. No more guessing which campaigns actually drive conversions.
Predictive Analytics & Forecasting
AI models that predict future performance based on historical patterns. Know what's coming before it happens and adjust strategy proactively.
Automated Insight Generation
Stop digging through dashboards. Our AI surfaces the insights that matter—automatically flagging opportunities and issues you'd otherwise miss.
Real-Time Anomaly Detection
Instant alerts when metrics deviate from expected patterns. Catch tracking issues, traffic anomalies, or conversion drops the moment they happen.
Customer Journey Analysis
ML-powered path analysis that reveals how customers actually move through your funnel. Identify drop-off points and optimization opportunities automatically.
From weeks of analysis to instant insights
Traditional analytics requires analysts to manually query data, build reports, and interpret results. Our AI does this continuously—processing millions of data points to surface what matters most. You get actionable recommendations, not just dashboards.
10x
Faster insights
24/7
Monitoring
95%
Attribution accuracy
0
Manual reports
Our Approach
From chaos to clarity
A systematic process that transforms raw data into actionable insights.
Audit
We analyze your current tracking setup, identify data gaps, and document what you're missing.
Implement
Clean, documented tracking code deployed through GTM with proper testing and validation.
Visualize
Custom dashboards that translate raw data into actionable insights your team can actually use.
Analyze
Ongoing analysis that connects user behavior to business outcomes and revenue.
Recommend
Data-backed recommendations to optimize your marketing spend and improve conversion rates.
Why Choose Us
Analytics built by developers
This is BKND's core strength. We don't just configure tools—we engineer solutions.
Developer-Built Tracking
Your analytics are implemented by engineers who understand both code and marketing. No tag soup, no broken events.
No Data Gaps
Complete visibility into user journeys from first touch to conversion. Every interaction captured, nothing lost.
Real-Time Dashboards
Live data at your fingertips. No more waiting for weekly reports or digging through spreadsheets.
Privacy Compliant
GDPR and CCPA compliant implementations with proper consent management and data retention policies.
How proper tracking revealed $127K in hidden attribution
A B2B SaaS client thought their paid campaigns were underperforming. After implementing cross-domain tracking and proper conversion attribution, we discovered their paid search was actually driving 3x more revenue than previously measured.
312%
Attribution accuracy improvement
$127K
Previously untracked revenue
2 weeks
Implementation time
FAQ
Common questions
A standard GA4 setup takes 2-3 weeks. Complex implementations with custom events, e-commerce tracking, and multi-domain setups typically take 4-6 weeks. We'll provide a detailed timeline after our initial audit.
Absolutely. We often audit and improve existing implementations. We'll identify what's working, what's broken, and what's missing—then fix it without losing historical data.
We work with GA4, Google Tag Manager, Looker Studio, BigQuery, Segment, Mixpanel, Amplitude, and most major marketing platforms. If you use it, we can track it.
We implement proper UTM structures, cross-domain tracking, and custom attribution models that account for the full customer journey—not just last-click. You'll finally know which channels actually drive revenue.
Ready to See Your Data Clearly?
Let's build your
analytics foundation.
Start with a free analytics audit. We'll show you exactly what's broken and how to fix it.