Unified Marketing,Local Market Dominance
Full-service franchise marketing that maintains brand consistency while driving leads to every location. From national SEO to local market domination, we help franchisors and franchisees grow together.
Multi-Location Expertise
Scale your franchise with proven marketing systems
Why Franchise Marketing Is Different
Marketing a franchise isn't like marketing a single-location business. You need to balance brand consistency with local market relevance, coordinate across multiple stakeholders, and scale your efforts efficiently.
Common Challenges
- ✗Inconsistent branding across locations
- ✗Franchisees competing against each other online
- ✗No visibility into location-level performance
- ✗Wasted ad spend on wrong territories
- ✗Difficulty scaling marketing with growth
Our Solutions
- Unified brand guidelines with local flexibility
- Coordinated SEO that prevents cannibalization
- Location-level dashboards and reporting
- Geo-fenced advertising by territory
- Scalable systems for rapid expansion
What You Get With BKND
Comprehensive franchise marketing solutions designed for multi-location success.
Unified brand messaging across all franchise locations
Location-specific SEO that dominates local markets
Scalable marketing systems that grow with your franchise
Real-time analytics and reporting for every location
Consistent customer experience online and offline
Cost-effective marketing with shared resources
Franchisee support and training on digital tools
Rapid deployment of marketing campaigns systemwide
Franchise Marketing Services
Everything you need to market your franchise effectively, from strategy to execution.
Franchise SEO
Dominate search results in every market your franchise serves
- National brand SEO strategy
- Local SEO for each franchise location
- Google Business Profile management
- Citation building and consistency
- Multi-location rank tracking
Franchise Website Development
Modern, fast websites that convert visitors into customers
- Corporate brand website
- Location-specific landing pages
- Franchise recruitment portals
- Mobile-first responsive design
- Sub-second page load times
Paid Media & Advertising
Targeted campaigns that drive leads to the right locations
- Google Ads management (national + local)
- Social media advertising
- Geo-targeted campaign optimization
- Franchise co-op ad programs
- Performance tracking by location
Social Media Management
Consistent brand presence with local engagement across all platforms.
Content Marketing
Centralized content strategy with local customization options.
Analytics & Reporting
Multi-location dashboards with corporate roll-up reporting.
Reputation Management
Monitor and respond to reviews across all locations.
Franchise Industries We Serve
Deep expertise in franchise verticals that require specialized marketing knowledge.
How We Work With Franchises
A proven methodology for franchise marketing success.
Franchise Audit
We analyze your current marketing across all locations, identify gaps, and benchmark against competitors to create a baseline for improvement.
Strategy Development
Create a unified marketing strategy that balances brand consistency with local market needs. Define KPIs and success metrics for each location.
Systemwide Rollout
Implement marketing systems across all locations with franchisee training and support. Deploy websites, SEO, and advertising campaigns.
Optimize & Scale
Continuous monitoring, A/B testing, and optimization. Scale successful campaigns and add new locations seamlessly.
Results You Can Expect
Measurable improvements that drive real franchise growth.
Increased brand visibility in all local markets
Higher lead volume with lower cost-per-acquisition
Consistent customer experience across locations
Improved franchisee satisfaction with marketing support
Scalable systems that support franchise growth
Competitive advantage over single-location competitors
Franchise Marketing FAQs
Common questions about franchise marketing services.
What is a franchise marketing agency?
A franchise marketing agency specializes in marketing for multi-location businesses. We understand the unique challenges of maintaining brand consistency while allowing local market customization. Our services include national brand marketing, local SEO for each location, franchisee marketing support, and centralized reporting across all locations.
How much does franchise marketing cost?
Franchise marketing costs vary based on the number of locations, services needed, and marketing goals. Typical retainers range from $3,000-$15,000/month for franchise systems with 10-50 locations. We offer scalable packages that grow with your franchise and can provide per-location pricing for larger systems.
Do you work with franchisors or franchisees?
We work with both. For franchisors, we develop systemwide marketing strategies, brand guidelines, and marketing infrastructure. For franchisees, we execute local marketing within brand guidelines. We can also manage hybrid programs where corporate and franchisees share marketing responsibilities and costs.
How do you handle multi-location SEO?
Multi-location SEO requires a strategic approach. We create location-specific landing pages optimized for local keywords, manage Google Business Profiles for each location, build local citations, and implement schema markup. Our reporting tracks rankings, traffic, and leads by location so you can measure ROI.
Can you help with franchise recruitment marketing?
Yes, franchise development marketing is a key service. We create franchise opportunity websites, run targeted advertising to potential franchisees, optimize for franchise-related keywords, and build lead generation funnels to attract qualified franchise candidates.
What industries do you specialize in for franchise marketing?
We have deep expertise in home services franchises (HVAC, plumbing, cleaning), restaurant and food service franchises, healthcare and fitness franchises, and retail franchises. Our team understands the specific marketing needs and compliance requirements of each industry.
Ready to Scale Your Franchise Marketing?
Get a free franchise marketing audit and discover how we can help you dominate local markets across all your locations.