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Home Service Marketing

More Leads. More Calls.More Booked Jobs.

Specialized marketing agency for HVAC, plumbing, electrical, and contractor businesses in New Jersey. We help home service companies dominate local search and generate qualified leads that convert to revenue.

10+
Years Experience
Local
NJ Based Agency
100%
Transparent
(973) 518-5600View Case Study

Home Service Experts

HVAC, Plumbing, Electrical, Contractors & More

Tired of These Problems?

  • x
    Paying too much for HomeAdvisor/Angi leads
  • x
    Competitors ranking above you on Google
  • x
    Phone not ringing like it used to
  • x
    Website visitors not converting to calls
  • x
    Wasting money on marketing that doesn't work
  • x
    Big franchises stealing your customers

We Solve All of That

  • Direct leads with no commission fees
  • Page 1 Google rankings for your services
  • Consistent lead flow month over month
  • Website built to convert visitors to calls
  • Trackable ROI on every marketing dollar
  • Local expertise that big agencies can't match
Industries

Home Service Industries We Serve

We specialize in marketing for these home service industries. Click to learn more about our industry-specific strategies.

HVAC Companies

Heating, cooling, and ventilation contractors

Learn More

Plumbers

Residential and commercial plumbing services

Learn More

Electricians

Electrical contractors and repair services

Learn More

General Contractors

Remodeling, renovation, and construction

Learn More

We also work with: Landscapers, Roofers, Painters, Garage Door Companies, Pest Control, Pool Services, Cleaning Companies

View all home service industries
Our Services

Marketing Services for Home Service Businesses

Everything you need to dominate your local market and keep your trucks rolling.

Local SEO & Google Business

Dominate local search results when homeowners search for services in your area. We optimize your Google Business Profile and build local citations.

  • Google 3-Pack visibility
  • Local keyword rankings
  • Review generation strategy
  • Local citation building

Lead Generation Websites

High-converting websites designed specifically for home service businesses. Mobile-first, fast-loading, and built to turn visitors into calls.

  • Click-to-call integration
  • Online quote forms
  • Service area pages
  • Before/after galleries

Paid Advertising (PPC/LSA)

Google Ads and Local Service Ads management that generates immediate leads while your SEO builds momentum.

  • Google Local Service Ads
  • Pay-per-click campaigns
  • Call tracking & attribution
  • ROI-focused optimization
Results

Results Home Service Businesses Can Expect

10+
Leads/Week

Average qualified leads generated weekly

40%
More Calls

Increase in phone inquiries

#1
Local Rank

Google 3-Pack visibility

300%
ROI

Average return on marketing investment

Case Study

Randy's Sealcoating Success Story

See how we helped a local construction services company generate substantial lead growth and win major contracts.

Strong
Lead Growth
Major
Contract Wins
Excellent
ROI
Read Full Case Study
Our Process

From Invisible to Fully Booked

Our proven process for home service marketing success.

01

Discovery

We analyze your market, competitors, and current online presence to identify the biggest opportunities for your home service business.

02

Strategy

Custom marketing plan tailored to your service area, specialties, and growth goals. No cookie-cutter approaches.

03

Execute

We build your online presence: website, Google Business Profile, local SEO, and advertising campaigns that generate real leads.

04

Optimize

Continuous improvement based on call tracking data, lead quality feedback, and performance metrics. We scale what works.

Local Expertise

Why Choose a Local NJ Agency?

National agencies like Scorpion and Blue Corona treat you like a number. We treat you like a neighbor. Here's the difference:

  • We know Union County, Elizabeth, Newark - your actual market
  • You talk to our team directly, not a call center
  • Custom strategies, not cookie-cutter templates
  • We understand NJ licensing, regulations, and competition
  • Same timezone, same community, same goals

Service Areas

Elizabeth, NJ
Newark, NJ
Union Township
Westfield
Cranford
Summit
Linden
Union County

Also serving Essex County, Middlesex County, Somerset County, and surrounding NJ areas.

FAQ

Frequently Asked Questions

Common questions about home service marketing.

How much does home service marketing cost?

Marketing investment varies based on your service area size, competition level, and growth goals. Most home service businesses invest $1,500-$5,000/month for comprehensive marketing including SEO, website, and advertising. We provide custom quotes based on your specific situation.

How long until I see results from marketing?

Paid advertising (Google Ads, LSA) can generate leads within days of launch. SEO and organic strategies typically show measurable results in 3-6 months, with significant growth at 6-12 months. We recommend a balanced approach for immediate and long-term results.

Do you work with businesses outside New Jersey?

While we specialize in New Jersey home service businesses (Union County, Essex County, and surrounding areas), we do work with contractors nationwide. Our local expertise gives NJ businesses an advantage, but our strategies work anywhere.

What makes you different from Scorpion or Blue Corona?

We're a local NJ agency, not a national corporation. You get direct access to our team, not a call center. We offer personalized strategies, not templates. And because we're local, we understand your market better than any national agency could.

Do I need a new website?

Not always. We'll audit your current site and recommend improvements. If your site is outdated, slow, or not generating leads, we can build a new high-converting website. If it just needs optimization, we'll do that instead.

How do you track leads and measure success?

We implement call tracking, form tracking, and analytics on everything. You get monthly reports showing exactly how many leads came from each marketing channel, cost per lead, and ROI. Complete transparency.

Ready to Get More Leads?

Stop losing customers to your competitors. Let's build a marketing strategy that keeps your trucks busy and your phone ringing.

Call (973) 518-5600Get Free Marketing Audit
BKND.

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  • info@bknddevelopment.com
  • (973) 518-5600
  • New Jersey, USA

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